Hey PC, Apple Has Some More Commercials for You

Apple is taking some shots at Microsoft by launching its own series of commercials. It didn't take long for the Cupertino, Calif.-based computer giant to poke fun at Microsoft after it launched a $350 million advertising program with a series of "I'm a PC" and Jerry Seinfeld commercials.

One commercial, the bean counter, features an accountant sitting at a desk with two piles of money. The accountant is dividing the pile into two, with one pile for Windows Vista advertising dollars and the other to be used to fix problems with Vista.

The PC says he is budgeting because of the problems with Vista that have been frustrating users. Mac asks the PC if he really thinks the smaller pile of money will be enough to fix Vista. The PC responds, "You're right" and puts all the money into the advertising pile.

Boosting Vista

Windows Vista is Microsoft's latest operating system and biggest revenue producer, accounting for nearly 30 percent of the software company's $60.4 billion in revenue in fiscal 2008. More than 180 million Vista licenses were sold as of July 2008, according to the company. Still, since the November 2006 rollout of Vista, Microsoft has been plagued with complaints from users about the operating system's privacy, performance and security.

A second ad, called the "V word," features a Mac and a PC. The Mac presses a red buzzer each time the Mac says the word "Vista." PC tells the Mac that the company is officially going to stop referring to the operating system by name because it does not sit well with users. Mac responds by saying not using its word will not help fix its problems.

Apple's most recent ads come after the company released its pizza-box ad, which had a person representing a PC in a pizza box saying it would...