Amazon

After optimizing the Kindle bookstore for the iPhone and acquiring the popular iPhone e-book reader Stanza, Amazon is now turning the page on its next Kindle innovation: Blog subscriptions.

Amazon on Wednesday unveiled a beta program to pay bloggers for Kindle subscriptions to their posts. Although Kindle comes equipped with a simple browser that allows consumers to pull up their blogs of choice, Amazon has decided to remove a step from the process and push blog content to the device's home screen. Subscriptions run 99 cents to $2 a month.