Olympic

From The Washington Post:

Like that gadget you use as a phone, music player, Web browser and camera?

For Olympic fundraisers, it's a headache.

The dizzying pace of technological change is creating sticky issues for the International Olympic Committee. To put on the games, the IOC relies heavily on big money sponsors who are willing to shell out tens of millions of dollars because each is the only company making a certain type of product allowed to wrap itself in the Olympic rings.

Panasonic gets audio/video, Samsung gets wireless communication, Acer gets computers -- and so on up to 12 top-tier sponsors.

by Manisha VermaWe are different, in essence, from other men. If
you want to win something, run 100 meters. If you want to experience
something, run a marathon. - Emil Zatopek (Czech marathoner)"30 seconds guys, 30 seconds...", says Tony.

by Manisha VermaWe are different, in essence, from other men. If
you want to win something, run 100 meters. If you want to experience
something, run a marathon. - Emil Zatopek (Czech marathoner)"30 seconds guys, 30 seconds...", says Tony.

Independence Day took on new meaning this year as North Korea allegedly launched cyberattacks against the U.S. and South Korea. Twenty-five Web sites, including those of the Federal Trade Commission, the Secret Service, the Transportation Department, and The Washington Post, were shut down July 4 by a cyberattack allegedly from North Korean hackers, the Associated Press reported.

Access requests formed by malware crippled the Web sites of South Korea's presidential office, defense ministry, and the National Assembly, the South Korea Communications Commission reported.

Krzysztof Kotarski
 

The real time ability to connect with others and share experiences makes Twitter a great platform for individuals, or companies, to use in conjunction with a major event.

Microsoft released Silverlight 2 on Monday, the second major version of its platform for creating and delivering advanced multimedia applications and experiences in a Web browser.

The company also said it will continue to back Silverlight-related open-source communities, with funding for advanced Silverlight development based on the Eclipse Foundation's integrated development environment (IDE) and with new controls to developers via the Silverlight Control Pack.

As it’s now the end of September, I think it’s officially time for me to stop blogging about the Beijing Olympics. BUT I WILL NOT GO QUIETLY INTO THE NIGHT!
I’ve already shared what I feel the Lenovo Voices campaign represented for Athlete 2.0 and Olympics of the future. So before I (finally) put this one to bed, I want to post some thoughts about what made this a unique campaign to work on from the “agency side.”