general manager of the company

The Chinese manufacturer of Internet-filtering software that must be distributed with all new computers next week has received death threats, state media said Wednesday.

Workers at Jinhui Computer System Engineering Co. received more than 1,000 harassing phone calls this month, according to Zhang Chenmin, the general manager of the company. He said personal information of some of the programmers had been leaked online, and one caller threatened to kill his wife and child.

Intel is spreading its software wings with the $884 million acquisition of Wind River Systems, which develops operating systems, middleware and software design tools for a variety of embedded computing systems. Intel said the company will become part of its strategy to grow its processor and software presence outside the traditional PC and server markets and into embedded systems and mobile devices.

Intel is launching a new corporate advertising campaign in the midst of a global recession that dampened profits for the hard-hit IT industry. The campaign will stresses the chipmaker's role in innovation rather than focusing on any specific products, and takes a multimedia approach in print, broadcast and across the Internet.

The slogan is Sponsors of Tomorrow. The ambitious campaign conveys the message that gigantic advances of the digital age have been made possible by silicon -- the key ingredient in microprocessors -- and the vast majority of this silicon has come from Intel.