Jerry Seinfeld
Jerry Seinfeld escribió y protagonizó entre 1989 y 1998, una de las comedias de culto más populares de la televisión, basada en su propia vida. Once años después de ponerle punto final y desaparecer de la pequeña pantalla, el cómico regresa con una sorprendente propuesta: un reality. Junto con Ellen Rakieten, ex productora de The Oprah Winfrey show, Seinfeld ha desarrollado un nuevo formato: The marriage ref, algo así como El árbitro de matrimonios.
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- Diario El País
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Apple is taking some shots at Microsoft by launching its own series of commercials. It didn't take long for the Cupertino, Calif.-based computer giant to poke fun at Microsoft after it launched a $350 million advertising program with a series of "I'm a PC" and Jerry Seinfeld commercials.
One commercial, the bean counter, features an accountant sitting at a desk with two piles of money. The accountant is dividing the pile into two, with one pile for Windows Vista advertising dollars and the other to be used to fix problems with Vista.
Millions of people watched comedian Jerry Seinfeld and Microsoft Chairman Bill Gates chatter about practically nothing as part of Microsoft's $300 million ad campaign. Now those lengthy "teaser ads" are relegated to the YouTube archives and Microsoft is forging ahead with the next phase of its campaign to connect with real people.
Jerry Seinfeld is signing off again, this time from Microsoft's television commercial series with Microsoft Chairman Bill Gates. The popular comedian's work for the software behemoth is complete, and the next phase of the multiyear, $300 million Windows marketing campaign to reconnect with customers is beginning.
According to Microsoft, the next ads will celebrate the diversity and passion of consumers around the world who use Windows to stay in touch with people, information and ideas that they care about.
The second installment of Microsoft's "Seinfeld" campaign launched Thursday night during the reality TV series Big Brother. Like the first commercial in the $300 million campaign staring the well-known comedian Jerry Seinfeld, the spot didn't discuss Windows.
The two-and-a-half-minute ads show Microsoft Chairman Bill Gates and Seinfeld living with a typical American suburban family in hopes of "connecting with people." The cast of characters includes three kids, a cranky grandma with many skills, and mom and dad.
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Microsoft's Seinfeld campaign launched Thursday night. The $300 million campaign starring the well-known comedian Jerry Seinfeld, however, didn't say anything about Windows.
The ad shows Microsoft Chairman Bill Gates picking out a new pair of shoes at a discount store. Seinfeld notices him and helps Gates test several pairs of shoes before finally selecting the perfect fit.
What does buying shoes have to do with Windows? Microsoft is calling it an effort to reconnect with consumers around the globe.
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Microsoft will pay comedian Jerry Seinfeld $10 million to advertise its Windows Vista operating system. In all, the campaign, which includes a series of ads featuring Seinfeld and Microsoft Chairman Bill Gates, will cost $300 million.
Based on the theme "Windows Not Walls," the series aims to shed a more favorable light on Windows Vista. Launched by Microsoft's new ad agency, Miami-based Crispin Porter + Bogusky, the campaign is set to debut Sept. 4 and will be one of Microsoft's largest ad blitzes. Crispin is credited with turning around Burger King's image.
In a move to compete with Apple's attention-getting "Mac vs PC" ads that spotlight Apple's so-called coolness factor, Microsoft is looking to comedian Jerry Seinfeld to pep up its advertising.
The $300 million advertising campaign will star Seinfeld and Microsoft Chairman Bill Gates, according to The Wall Street Journal. Based on the theme "Windows Not Walls," the series aims to shed a more favorable light on Windows Vista.