Brian McAndrews
Microsoft may not have acquired Yahoo's search business, but it has acquired what some may consider the next best thing. The software giant announced Thursday that it has hired Dr. Qi Lu, Yahoo's former vice president of engineering for search and advertising technology, to run its online-services group and focus on search advertising.
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Microsoft's aggressive campaign to increase its position in digital advertising took another step this week as it announced the acquisition of Navic Networks, a television advertising provider. Terms were not disclosed.
The deal, announced Tuesday, will give the software giant ownership of Navic's sophisticated campaign-management tools for digital advertising. Those tools optimize where and when interactive television ads are placed. One tool, called Admira, offers a unified ad network so that selected audiences can be targeted across all ads in a campaign.
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