social media

This year’s SXSWi was a cacophony of parties, cowboy hatted street teams and networking with a few panels and prepared speakers tucked in between. My extreme desire to sift logic from chaos and the peace of a few hours of distance has left me mulling the following 4 takeaways:

Last week, I attended a webinar from WOMMA where WOMMA General Counsel Tony DiResta discussed the importance of disclosure across social media. This conversation normally focuses on brand-blogger relationships but the same best practices and government guidelines may also affect your Facebook Page.

When SXSW, one of the largest gatherings of minds and enthusiasts in the digital world, didn’t feature more than a handful of panels on the intersection between health and social media - an “unconference” event called SXSH sprung up to fill the void.

This weekend saw the New York Knicks host what they billed as the first ever fan #tweetup, at their home court, the legendary Madison Square Garden here in New York City.

This weekend saw the New York Knicks host what they billed as the first ever fan #tweetup, at their home court, the legendary Madison Square Garden here in New York City.

This weekend saw the New York Knicks host what they billed as the first ever fan #tweetup, at their home court, the legendary Madison Square Garden here in New York City.

Way back in the 20th century, "buzz" was the je ne sais quoi of the marketing world. Every company wanted it, but few presumed to know how to get it. Back then, corporations generally lobbed their products into the marketplace, bombarded consumers with repetitive messages and sat back and prayed that buzz would magically appear.

I will be speaking along with folks from a lot of great UK brands this Friday in Devon UK at Scott Gould’s most excellent Like Minds event. While it covers the world of social media, it is both more business-disciplined and broader. It certainly meets my criteria for worthwhile conferences this year. Get all info on attending here.
So come for two reasons: