search term

She did it again: Britney Spears was the most popular search term on Yahoo for the fourth year in a row -- her seventh time topping the list.

Spears bested World Wrestling Entertainment, Barack Obama, Miley Cyrus and the online game "RuneScape" as the five most-searched terms of 2008, the Web portal and search company announced Monday, a day before the singer released her new album "Circus."

At WOMMA 2008, I attended two leading brand breakout sessions- Hershey’s and McDonald’s.  Each presented a case study on how they successfully used word of mouth marketing to launch a new offering to their customers.

At WOMMA 2008, I attended two leading brand breakout sessions- Hershey’s and McDonald’s.  Each presented a case study on how they successfully used word of mouth marketing to launch a new offering to their customers.

Mozilla's Firefox 3.1 beta 1, now available for public download, is loaded with new features that once again put the Firefox developer community on the cutting edge of browser development.

Code-named Shiretoko, the first test version of Mozilla's free upgrade to Firefox 3 is being touted as a public-preview release ostensibly intended for the developer community. However, everyday Web surfers will also find much to like about the improvements over Firefox 3 in Web compatibility, performance and speed.

Under the Hood

Google is catering to advertising agencies with a new product called Google Insights for Search. The search giant introduced the new product on Wednesday.

Insights for Search is a free tool that taps Google's database of search results to unearth information advertisers covet. Google said the product was designed with marketers in mind.

The U.S. Senate opened hearings on a pending Yahoo-Google partnership Tuesday. The Antitrust, Competition and Consumer Rights committee means to put the screws to each party's legal counsel in an attempt to determine whether the deal violates antitrust laws.

Google is the number-one search site, while Yahoo currently hosts the second most popular site. Ad revenues from searches are a multibillion-dollar market. Lawmakers want to ensure that a deal between these giant players won't jeopardize free competition.