search engine technology
When Google began hiring in Zurich for its new engineering center in 2004, local officials welcomed the U.S. company with open arms. Google's arrival is still bearing fruit for Zurich: 450 employees, about 300 of them engineers, work in Google's seven-story complex in a converted brewery on the outskirts of the placid mountain metropolis.
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Without the influx of Web traffic that Microsoft bet would quickly follow a Yahoo buyout, the software maker is facing a long slog if it wants to turn its money-losing online services business into a Google-killer.
Since it withdrew a $47.5 billion (EU31 billion) bid for Yahoo Inc. after talks collapsed, Microsoft Corp. has offered little insight into what "Plan C" will entail. In that vacuum, experts are scraping the bottom of the barrel for ideas, with many concluding that they actually don't know what could get Microsoft out of its pickle.