proposed advertising partnership

If an ancient writer was alive today, he might post something like this to his Twitter account: "Hell hath no fury like a software giant scorned."

For much of the year, it looked like a proposed advertising partnership between Google and Yahoo would bring vitally needed liquidity of about $800 million to Yahoo. The economic downturn hit Yahoo particularly hard, with online advertisers moving away from banner ads to Google's more cost-effective text-based ads.

If an ancient writer was alive today, he might post something like this to his Twitter account: "Hell hath no fury like a software giant scorned."

For much of the year, it looked like a proposed advertising partnership between Google and Yahoo would bring vitally needed liquidity of about $800 million to Yahoo. The economic downturn hit Yahoo particularly hard, with online advertisers moving away from banner ads to Google's more cost-effective text-based ads.

Google Inc.'s chief executive said Wednesday the Internet search leader won't delay its proposed advertising partnership with rival Yahoo Inc. even if government regulators need more time to assess whether the alliance will diminish competition.

After voluntarily delaying the start of the Yahoo deal three months ago to give antitrust regulators time to review the potential impact, CEO Eric Schmidt said he isn't willing to wait very much beyond an Oct. 11 deadline spelled out in the companies' contract.