paid search

The American Antitrust Institute said Wednesday it thinks the ad agreement between Google and Yahoo may be blocked because of antitrust issues. Norman Hawker, a senior fellow at AAI, released a white paper pointing out several anticompetitive issues with the agreement and provided suggestions.

The paper was released after AAI met with representatives from Yahoo and Google on a number of occasions, according to Hawker.

On Thursday, Yahoo reached a deal with Google to advance the company's open strategy in the search and display marketplace.

Yahoo will run Google-supplied ads alongside its own search results and on some of its Web properties in the U.S. and Canada. The agreement is non-exclusive, giving Yahoo the ability to display paid search results from Google, other third parties, and Yahoo's own Panama marketplace.