packaged games software

Electronic Arts Inc. is turning to online games to boost its limited presence in Asia, the Asia president of the U.S. video game maker said Tuesday.

EA's main business in the West comes from packaged games software for consoles and personal computers, but online games are more popular in Asia, EA President for Asia Jon Niermann told The Associated Press in an interview.

"It's night and day," Niermann.

Niermann was attending the launch of "Need for Speed Undercover," which features a character played by actress Maggie Q.