online viewers

Making videos for YouTube -- for three years a pastime for millions of Web surfers -- is now a way to make a living.

One year after YouTube, the online video powerhouse, invited members to become "partners" and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.

I knew I was on board with Josh Warner, the president of video syndication shop Feed Company, when he told a crowd at the WOMMA Summit that it’s time to kill the word “viral” as a prefix for “video.” My San Francisco teammates are probably tired of hearing me make the plea not to describe short videos as viral until online viewers have deemed them so. It’s a word that should be limited to describing branded entertainment after the fact, not in proposed scopes of work.

John Roehsler took his wedding vows, exchanged rings with his bride -- and turned to the webcam.

"Whoever's watching ... we're sorry that you couldn't be here. But you are here, so that's great. The 21st century rocks."