online publishers
This has been the year TV networks finally embraced the Web. As 2008 wraps up, nearly every broadcaster posts its shows online within half a day of first airing them on TV. And the audience for such programming is growing, especially among desirable younger demographics. Twelve percent of teens and 11 percent of 18- to 34-year-olds watch online TV at least once a week, as compared with 4 percent of 35- to 64-year-olds, according to Knowledge Networks.
In a move to redefine the often testy relationship between online publishers and search engines, Microsoft plans to help European media owners protect and profit from copyrighted material online, the company's top intellectual property lawyer, Thomas Rubin, said Wednesday.
Rubin said Microsoft planned to work more closely with publishers on the development of a new technological standard that would give them more control over what happens to their material after it has been referenced by search engines like Microsoft's Live Search, Google and Yahoo.
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