Internet retailer
Microsoft says it has realized several key metrics it set for the Live Search cashback program it launched in May. The program was designed to help merchants maximize their advertising investments and drive more sales by providing consumers with a cash incentive to buy online.
Under the program, the money that participating merchants would otherwise pay to Microsoft for online advertising is instead passed to online purchasers. Microsoft's payoff is the additional search-advertising traffic the program generates.
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- advertising investments
- AT&T
- AT&T Corp.
- Brad Goldberg
- Drugstore.com
- Internet retailer
- key retail categories
- Kmart
- Microsoft
- Microsoft Corporation
- Microsoft Live Search
- online advertising
- online purchasers
- online transactions
- Ripple Effect
- Saks Fifth Avenue
- Saks Fifth Avenue Enterprises
- search engine
- search engine
- search-advertising
- Sears Holdings Corporation
- software giant
- United States
- United States
It may not be one of the burning social issues of our time -- neither presidential candidate made it part of their stump speech -- but Internet retailer Amazon.com has announced that it is taking a stand on "wrap rage."
Amazon is launching "Frustration-Free Packaging" (FFP), an initiative to reduce the use of plastic "clamshell" packaging and plastic-coated wire ties that are often used to secure unopened toys and electronics.
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