Internet privacy

Here's a high-tech company that offers a solution for companies who want an effective way to reach their customers.

Google is seeking to draw clear distinctions between the methods it uses to target ad placements based on search queries and a controversial data-mining practice known as deep-packet inspection. The deep-packet technique gathers and stores information on an individual's Web-site visits and Internet usage without first obtaining the user's consent.

Congress has asked Embarq Corp. about its work with a company that tracks online subscribers' Web traffic for advertising purposes, part of growing concern about Internet privacy.

Overland Park, Kan.-based Embarq is the nation's fourth-largest traditional telephone company with 1.34 million high-speed Internet subscribers in 14 states. It has been linked in the past with NebuAd Inc., a company that works with Internet service providers to tailor targeted ads based on what Web sites a particular subscriber visits.

The Federal Trade Commission is getting an earful about Internet privacy. The opinions on the FTC's proposed self-regulatory principles to govern online advertising vary widely, with Microsoft taking bold steps to suggest an approach it deems "comprehensive."