Internet Domain Name \n When Alicia Navarro

When Alicia Navarro began casting about for a memorable name for her new company, she confronted a brutal reality. All her brilliant ideas for an Internet domain name were taken.

"I came up with so many gems, only to be devastated to find that the domain name was not available," Navarro, a former executive at Vodafone, said. "It means that Internet entrepreneurs are having to come up with ridiculous words to name their businesses -- Twango, Yugma, Stikkit, Rootly."