individual Web sites

The chairman of the House Subcommittee on Telecommunications and the Internet said he thinks online monitoring services working on behalf of the advertising community should be required to obtain clear approval before tracking the online activities of individuals.

There are notable differences between the typical data gathering that individual Web sites conduct and those deploying deep-packet technologies in broadband networks, Rep. Edward Markey (D-Mass.) noted during a hearing on the impact of deep-packet technologies on consumers, Internet service providers, and the Internet.