high-contrast electronic paper-display technology

In a move to compete with Amazon's Kindle e-book reader, Sony on Thursday launched a new Reader that leverages some of the Apple iPhone's strengths.

Specifically, the Sony PRS-700 Reader boasts an interactive touchscreen display that promises an intuitive digital reading experience. The latest addition to Sony's Reader lineup has the dimensions of a slimmed-down paperback book in a textured black casing with a soft black cover. It weighs about 10 ounces. The new Reader will be available next month for about $400.