green technology

Google hopes to do for the power grid what it did for the Web.

Having conquered the market for Web search by first simplifying how it is done and then making sales of related advertising more efficient, Google is now funding green technology and using its brand power to lobby for policy change.

Google introduced a plan Wednesday to wean the United States off the burning of coal and oil for power by 2030 and to cut oil use for cars by 40 percent. Such initiatives could cost trillions of dollars, but Google believes they should ultimately save money.

Honda has just released a smattering of new details on it's all-new Insight. The car will be the cheapest hybrid vehicle available when it goes on sale in the spring of 2009, but it won't be the most efficient.

There's a little section in the most recent issue of WIRED on "how to apologize." After Intel stole my logo, and got caught doing it, I think maybe they should have probably have read it. As WIRED says, "the unapologetic apology marks you as a pathetic weeny." You can read the full letter at the bottom of this article.
WIRED's steps for apologizing properly:

"What's the advantage...really...of having a solar-powered airplane?"
That's the kind of question I expect from people who are not immediately enamored with anything powered directly from that great flaming ball in the sky. And I suppose it's a question that should be answered, while I sit here drooling over the fact that it exists at all.