electronic-paper technology

Esquire magazine, a venerable men's magazine, will celebrate its 75th birthday this year by becoming the first print magazine to utilize electronic paper.

The technology, from Cambridge, Mass.-based E Ink, will allow words and images to scroll across the front cover of its October issue. The back of the cover will feature a double-page ad for the Flex car from the cover's sponsor, Ford.

21st Century Starts Now

Esquire magazine, a venerable men's magazine, will celebrate its 75th birthday this year by becoming the first print magazine to utilize electronic paper.

The technology, from Cambridge, Mass.-based E Ink, will allow words and images to scroll across the front cover of its October issue. The back of the cover will feature a double-page ad for the Flex car from the cover's sponsor, Ford.

21st Century Starts Now