advertising campaign

American Airlines is suing Yahoo Inc. for trademark infringement, a case similar to one that the nation's largest airline settled this summer against Google Inc.

The airline complains that when computer users enter American's trademark terms such as AAdvantage, the name of its frequent-flier program, in a search they can be directed to competitors who pay Yahoo for the traffic.

American filed its lawsuit last week in U.S. District court in Fort Worth for unspecified damages, legal costs and money to run a "corrective" advertising campaign.

Just because your band doesn't have the bucks for a six-figure advertising campaign doesn't mean you wouldn't be interested in promoting it on MySpace.

At least, that's what the Internet social network is banking on with a new self-service graphical "display" advertising platform that lets small businesses and individuals target their pitches to site users by characteristics like gender, geography and musical preferences.

In a move to compete with Apple's attention-getting "Mac vs PC" ads that spotlight Apple's so-called coolness factor, Microsoft is looking to comedian Jerry Seinfeld to pep up its advertising.

The $300 million advertising campaign will star Seinfeld and Microsoft Chairman Bill Gates, according to The Wall Street Journal. Based on the theme "Windows Not Walls," the series aims to shed a more favorable light on Windows Vista.

What's the fastest-growing fixed-line phone company in the United States?

It's not Verizon Communications Inc. or AT&T Inc. -- they're losing lines. What about cable company Comcast Corp., which is raking in subscribers for its phone service? Even that company is being beaten by a small Palm Beach, Florida, company called YMax Corp., judging by its own figures.

YMax may not be well-known but the company has been running TV ads for its product, the MagicJack, which works with a broadband connection.