advertising budgets
Submitted by admin on Thu, 06/19/2008 - 13:48.
Microsoft's aggressive campaign to increase its position in digital advertising took another step this week as it announced the acquisition of Navic Networks, a television advertising provider. Terms were not disclosed.
The deal, announced Tuesday, will give the software giant ownership of Navic's sophisticated campaign-management tools for digital advertising. Those tools optimize where and when interactive television ads are placed. One tool, called Admira, offers a unified ad network so that selected audiences can be targeted across all ads in a campaign.
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- ad network
- addressable technology
- addressable television advertising solutions
- advertising applications
- advertising budgets
- advertising platform
- Brian McAndrews
- campaign-management tools
- Canada
- digital advertising
- direct-broadcast satellite industry
- interactive TV
- Massachusetts
- Microsoft
- Navic Networks
- online and offline environments
- real-time audience measurement data
- software giant ownership
- television advertising
- United States
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- Yahoo