Austin,Texas,United States

It may not be one of the burning social issues of our time -- neither presidential candidate made it part of their stump speech -- but Internet retailer Amazon.com has announced that it is taking a stand on "wrap rage."

Amazon is launching "Frustration-Free Packaging" (FFP), an initiative to reduce the use of plastic "clamshell" packaging and plastic-coated wire ties that are often used to secure unopened toys and electronics.