YouTube

At WOMMA 2008, I attended two leading brand breakout sessions- Hershey’s and McDonald’s.  Each presented a case study on how they successfully used word of mouth marketing to launch a new offering to their customers.

At WOMMA 2008, I attended two leading brand breakout sessions- Hershey’s and McDonald’s.  Each presented a case study on how they successfully used word of mouth marketing to launch a new offering to their customers.

Saturday evening, a discussion criticizing a new Motrin commercial aimed at moms exploded on Twitter.  I’m not going to rehash the entire situation since plenty of mom bloggers and PR and marketing people have already

I knew I was on board with Josh Warner, the president of video syndication shop Feed Company, when he told a crowd at the WOMMA Summit that it’s time to kill the word “viral” as a prefix for “video.” My San Francisco teammates are probably tired of hearing me make the plea not to describe short videos as viral until online viewers have deemed them so. It’s a word that should be limited to describing branded entertainment after the fact, not in proposed scopes of work.

YouTube will venture into Webcasting this month in an effort to take the site's popularity to a new level by showcasing the talent behind its most-viewed videos.

YouTube, which is owned by Google, has matured from a Web start-up to a site with loyal fans. But as any good television industry executive will say, it needs fresh content to keep its audience.

On Nov. 22 in San Francisco, it is introducing "YouTube Live," a show featuring well-known stars like the rapper Will.i.Am and the singer Katy Perry, as well as YouTube sensations like Esmee Denters.

Barack Obama's Internet-fueled campaign has transformed the way Americans choose a president. Now, the president-elect's administration plans to change the way Americans use technology.

If Obama gets his way, all Americans will have broadband Internet access, whether they live in big cities or remote villages. Online life will be safer, with better defenses against cybercriminals. And there will be greater access to government, with online services to let anyone question members of the president's Cabinet or track every dime of the federal budget.

Soldiers in the United States military received a welcome surprise on Tuesday as the nation celebrated Veteran's Day. Delve Networks, based in Seattle, along with Houston-based Marion Montgomery, a marketing and design firm, teamed to launch TroopTube, a video-sharing Web site developed solely for members of the military and their families.

YouTube, the biggest online video Web site, has been missing much of the action as studios move full-length TV shows and movies to the Web. But this may be changing: YouTube announced Monday that movie studio Metro-Goldwyn-Mayer (MGM) will show some of its archive on the popular video site.

The fare will be free for viewers, accompanied by ads. Initial titles from MGM include episodes of the American Gladiators TV series, full-length films such as Bulletproof Monk and The Magnificent Seven, and clips from movies like Legally Blonde.

Rolling Out Content Slowly