McClatchy Co.

After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.

The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.

The Associated Press and more than 100 of its member newspapers are launching a service Monday that will make news stories available on Apple Inc.'s iPhone and other mobile devices.

AP had announced the Mobile News Network at its annual meeting April 14 in Washington. AP's president and chief executive, Tom Curley, said then that six newspaper companies were working to help develop the new service.

The Associated Press announced Monday it will further cut fees paid by struggling newspaper members and will develop an advertising-supported service that will deliver stories and photos to advanced cell phones, including the iPhone.

The service, which will carry local news from participating newspapers as well as national and international news from the AP, is being tested with several newspaper companies and is expected to launch in the summer under the name Mobile News Network, the AP said.