Marketplaces Group

In today's struggling economy, every dollar counts, particularly in the volatile field of online advertising. Like most of the major search engines, Yahoo has seen its advertising revenues decline, putting additional pressure on a company already rocked by leadership changes and a falling market share.

In an effort to help companies get more value for their online advertising dollars, Yahoo announced Tuesday that it is offering three new targeting tools: Search Retargeting, Enhanced Retargeting, and Enhanced Targeting.