Cineform

In case you thought you had media file formats down pat, Adobe Systems plans a new one called CinemaDNG.

Jim Guerard, Adobe's vice president of dynamic media, told news media at the National Association of Broadcasters (NAB) conference Monday in Las Vegas that CinemaDNG will extend "open, interchangeable formats for digital still cameras into the realm of digital cinematography." The DNG, or Digital Negative Specification, format is used by digital photographers to archive images shot in the Raw format.