Chicago Tribune
At WOMMA 2008, I attended two leading brand breakout sessions- Hershey’s and McDonald’s. Each presented a case study on how they successfully used word of mouth marketing to launch a new offering to their customers.
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- Ogilvy 360DI
- Source
- Arch Cards
- Chicago Tribune
- Chicago Tribune
- Consumerist.com
- dance web site
- Dwight Howards
- Elliot Sadler
- Heather Oldani
- Hershey Kolding
- House Party
- Jody Cook
- Kasey Kahne
- Kitty Kolding
- McDonald's
- McDonald's Corporation
- media relations
- micro site
- NASCAR
- National Basketball Association
- national market specific agency
- NEW YORK
- New York,New York,United States
- online and offline cohesive word
- online and offline tactics
- promoted web site
- public relations
- public relations efforts
- Rick Wion
- search term
- soccer
- social media
- tier national media
- user-generated dance web site
- viral marketing
- Web traffic
- YouTube
- YouTube Inc
At WOMMA 2008, I attended two leading brand breakout sessions- Hershey’s and McDonald’s. Each presented a case study on how they successfully used word of mouth marketing to launch a new offering to their customers.
- Login to post comments
- Read more
- Ogilvy 360DI
- Source
- Arch Cards
- Chicago Tribune
- Chicago Tribune
- Consumerist.com
- dance web site
- Dwight Howards
- Elliot Sadler
- Heather Oldani
- Hershey Kolding
- House Party
- Jody Cook
- Kasey Kahne
- Kitty Kolding
- McDonald's
- McDonald's Corporation
- media relations
- micro site
- NASCAR
- National Basketball Association
- national market specific agency
- NEW YORK
- New York,New York,United States
- online and offline cohesive word
- online and offline tactics
- promoted web site
- public relations
- public relations efforts
- Rick Wion
- search term
- soccer
- social media
- tier national media
- user-generated dance web site
- viral marketing
- Web traffic
- YouTube
- YouTube Inc
T-Mobile G1
$400; www.t-mobile.com
This phone's debut last week is significant because Google, like Apple, has the muscle to change an industry. The G1 is the first of what is expected to be many phones using Google's Android open-source platform.
GOOD Touch screen: very responsive and the best I've used outside of Apple's multi-touch screen.
Multimedia: easy to add music, pictures and videos.
Tim De Chant in the Chicago Tribune:
On the heels of The Netflix Player by Roku announcement and in the face of rumors about Blockbuster preparing to announce its own set-top box for streaming videos, TiVo is inking some deals of its own.
TiVo subscribers will soon be able to download movies from the Walt Disney Studios to broadband-connected TiVo DVRs directly from the TV. Subscribers will also be able to receive recommendations for TV shows from the Chicago Tribune and have them automatically recorded.
Downloading Disney
Verizon Wireless' decision to join Sprint Nextel and T-Mobile as members of a Linux-based mobile initiative appears to have dealt a setback to Google's ambitions for its Android mobile platform. A Verizon spokesperson told the Chicago Tribune that the company joined the rival LiMo Foundation because "of LiMo's approach to providing a truly open OS that isn't simply an extension of a for-profit company's business model."