Carphone Warehouse

Nokia, the world's leading mobile phone maker, said Thursday that it had added EMI and smaller record labels to its "free" music package to challenge Apple's dominance in the digital music market.

Nokia said Carphone Warehouse, the exclusive retailer in Britain for the first mobile phone to include the "Comes with Music" package, will sell it for pound(s)129.99, or $230, starting Oct. 16.

Unless you live in Britain, you may never have heard of the retailing phenomenon known as Carphone Warehouse. From its modest launch less than 20 years ago the seller of mobile handsets and services has grown into an industry giant, with 2,300 stores across Europe offering the widest range of products -- and often the best prices.