Burger King

Google is pushing its voice-recognition technology to Apple's iPhone first, before devices running its own Android mobile platform.

The New York Times offered photographs of Google employees Vic Gundotra and Gummi Hafsteinsoon using an iPhone for a voice search. The free application was expected to be available on Apple's App Store on Friday. Google reportedly will soon offer the technology for other devices, presumably including the T-Mobile G1, which uses Android.

Microsoft will pay comedian Jerry Seinfeld $10 million to advertise its Windows Vista operating system. In all, the campaign, which includes a series of ads featuring Seinfeld and Microsoft Chairman Bill Gates, will cost $300 million.

Based on the theme "Windows Not Walls," the series aims to shed a more favorable light on Windows Vista. Launched by Microsoft's new ad agency, Miami-based Crispin Porter + Bogusky, the campaign is set to debut Sept. 4 and will be one of Microsoft's largest ad blitzes. Crispin is credited with turning around Burger King's image.

In a move to compete with Apple's attention-getting "Mac vs PC" ads that spotlight Apple's so-called coolness factor, Microsoft is looking to comedian Jerry Seinfeld to pep up its advertising.

The $300 million advertising campaign will star Seinfeld and Microsoft Chairman Bill Gates, according to The Wall Street Journal. Based on the theme "Windows Not Walls," the series aims to shed a more favorable light on Windows Vista.