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Betty White plays football, babies talk about "milkaholics" and a house made of Bud Light cans falls slowly apart.

It must be the Super Bowl -- or at least the advertising showcase that entertains amid the gridiron action.

Not every commercial was strictly humorous. Automaker Toyota aired several ads before and after the game to reassure worried owners after its recalls connected with accelerator problems.

A hotly anticipated commercial by conservative Christian group Focus on the Family hinted at a serious subject, although even it had a surprise punchline.

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Joe Bob, also known as Bobby Joe, died from muscular dystrophy on Aug. 22, 2003. He was 85 years old and worked for Ford Motor Company. His birthday was tomorrow. His anniversary was next Tuesday.

Calling all would-be Judd Apatows, Martin Scorseses and Coen brothers. Your cinematic ambitions may be supported by an unlikely patron, based not in Hollywood but in Redmond, Washington.

That geographic clue gives away the sponsor: Microsoft, which is underwriting an online moviemaking contest in an effort to stimulate sales and burnish the reputation of Windows Vista, its operating system. The product has met with mixed reviews since its introduction last year.