AMR Corp.
Major airlines are scrounging for every dollar now that fewer people are flying amid the economic downturn, yet the carriers have been slow to install in-flight wireless Internet access across their fleets that could generate millions in fees.
Cost, technology and passengers' willingness to pay for the service are issues some of the carriers are dealing with. Others say it simply takes time to install the necessary equipment to allow fliers to surf the Internet and send e-mail from their laptops and PDAs from the comfort of their seats.
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American Airlines says customers who call for flight information will get it faster because of speech-recognition technology that it is adding to its service for frequent travelers.
The technology is designed to save the airline money by reducing the need for employees to handle customer calls, although American spokesman Charley Wilson said the intent was to improve customer service, not cut jobs.
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American Airlines is suing Yahoo Inc. for trademark infringement, a case similar to one that the nation's largest airline settled this summer against Google Inc.
The airline complains that when computer users enter American's trademark terms such as AAdvantage, the name of its frequent-flier program, in a search they can be directed to competitors who pay Yahoo for the traffic.
American filed its lawsuit last week in U.S. District court in Fort Worth for unspecified damages, legal costs and money to run a "corrective" advertising campaign.