Adobe Systems

Google has rarely included scanned documents in its search results because it had no way to determine the nature of the content, but that's about to change. The search engine giant says it will use optical character recognition (OCR) software to make it possible for Web surfers to search any Web-hosted document stored in the PDF file format developed by Adobe Systems.

Google is using the technology to convert scanned documents into equivalent text files that can be searched, indexed and returned as responses to Google search queries, noted Evin Levey, a Google product manager.

Just weeks after releasing the beta version of its Flash Player 10, code-named Astro, Adobe Systems this week released the final version for Linux, Windows and Macintosh computers. Flash Player 10 comes with a slew of new features and goes head-to-head with Microsoft's Silverlight 2, which was also released this week.

The multimedia products are competing head-to-head. Adobe has the lion's share of the market, but adoption of Microsoft's Silverlight has ramped up since it launched a year ago with 150 partners, including NBCOlympics.com, Blockbuster, Yahoo Japan and AOL.

Adobe Systems chief executive Shantanu Narayen wants to make it easier for people to watch online videos, play games and use other sophisticated Internet applications on a variety of cell phones and other mobile devices.

And he'd be extremely happy if they were doing that with the help of Adobe's software. Narayen stressed the need for industry collaboration to create a better mobile Web experience in a keynote speech Thursday at the Wireless IT and Entertainment trade show in San Francisco, sponsored by the wireless industry association known as CTIA.

In the wake of Thursday's announcement by Adobe Systems that it is launching the Open Screen Project to make it easier for developers to use the company's Flash technology on a variety of devices, the lingering question is whether the move simply comes too late.

Over the last few years, the mobile market has burgeoned into a multibillion-dollar industry, but Adobe has struggled to match its desktop market share. Its Flash software is installed on an estimated 98 percent of desktop systems, but only on 30 percent or so of mobile devices.

In case you thought you had media file formats down pat, Adobe Systems plans a new one called CinemaDNG.

Jim Guerard, Adobe's vice president of dynamic media, told news media at the National Association of Broadcasters (NAB) conference Monday in Las Vegas that CinemaDNG will extend "open, interchangeable formats for digital still cameras into the realm of digital cinematography." The DNG, or Digital Negative Specification, format is used by digital photographers to archive images shot in the Raw format.