Adobe Systems

Facebook is about to get Flash-ier as the result of a joint effort announced Tuesday by Adobe Systems and the popular social-networking site. The companies said the newly available Flash ActionScript 3.0 Client Library for the Facebook Platform, a free and open-source programming library, will support all Facebook application programming interfaces, including APIs for the growing network of sites that back Facebook Connect.

'Simpler Access to Facebook Data'

One of the biggest complaints about Apple's groundbreaking iPhone has been that it doesn't support Adobe's Flash for interactive animation and video. But late last week Adobe Systems CEO Shantanu Narayen said his company is working with Apple to make it happen.

"It's a hard technical challenge, and that's part of the reason that Adobe and Apple are collaborating," he told the Bloomberg News Service in an interview from the World Economic Forum in Davos, Switzerland. "The onus is on us to deliver."

Good News, Bad News

While the nation's top three automobile giants are trying to convince the government that they need a bailout, other businesses are doing what they can to stay afloat even if it means slashing thousands of positions.

Today, Sony joined the growing list of companies who have had to cut a percentage of their workforce to stay competitive. Sony announced Tuesday that it will slash 8,000 positions between now and March 2010 in its electronics business, cut operation costs, and cut inventory.

AT&T, one of the largest phone companies in the world, has fallen victim to economic turbulence. AT&T announced Thursday it will cut four percent of its workforce, or 12,000 jobs.

With 303,530 employees worldwide and $120 billion in pro-forma revenue in 2007, AT&T said the cuts are the result of a poor economy and an effort to reorganize and focus on specific businesses within the company, including wireless, broadband and video.

Google has rarely included scanned documents in its search results because it had no way to determine the nature of the content, but that's about to change. The search engine giant says it will use optical character recognition (OCR) software to make it possible for Web surfers to search any Web-hosted document stored in the PDF file format developed by Adobe Systems.

Google is using the technology to convert scanned documents into equivalent text files that can be searched, indexed and returned as responses to Google search queries, noted Evin Levey, a Google product manager.

Just weeks after releasing the beta version of its Flash Player 10, code-named Astro, Adobe Systems this week released the final version for Linux, Windows and Macintosh computers. Flash Player 10 comes with a slew of new features and goes head-to-head with Microsoft's Silverlight 2, which was also released this week.

The multimedia products are competing head-to-head. Adobe has the lion's share of the market, but adoption of Microsoft's Silverlight has ramped up since it launched a year ago with 150 partners, including NBCOlympics.com, Blockbuster, Yahoo Japan and AOL.

Adobe Systems chief executive Shantanu Narayen wants to make it easier for people to watch online videos, play games and use other sophisticated Internet applications on a variety of cell phones and other mobile devices.

And he'd be extremely happy if they were doing that with the help of Adobe's software. Narayen stressed the need for industry collaboration to create a better mobile Web experience in a keynote speech Thursday at the Wireless IT and Entertainment trade show in San Francisco, sponsored by the wireless industry association known as CTIA.

In the wake of Thursday's announcement by Adobe Systems that it is launching the Open Screen Project to make it easier for developers to use the company's Flash technology on a variety of devices, the lingering question is whether the move simply comes too late.

Over the last few years, the mobile market has burgeoned into a multibillion-dollar industry, but Adobe has struggled to match its desktop market share. Its Flash software is installed on an estimated 98 percent of desktop systems, but only on 30 percent or so of mobile devices.

In case you thought you had media file formats down pat, Adobe Systems plans a new one called CinemaDNG.

Jim Guerard, Adobe's vice president of dynamic media, told news media at the National Association of Broadcasters (NAB) conference Monday in Las Vegas that CinemaDNG will extend "open, interchangeable formats for digital still cameras into the realm of digital cinematography." The DNG, or Digital Negative Specification, format is used by digital photographers to archive images shot in the Raw format.