Silicon Valley
Embarq Corp. has revealed more details about its exploration of a program that tracked Internet subscribers' Web-surfing habits for advertising purposes, telling Congress that it performed the test on 26,000 customers in a Kansas town.
Building on an earlier response to Rep. John Dingell, chairman of the House Energy and Commerce Committee, Embarq CEO Thomas Gerke wrote in a letter late Wednesday that his Overland Park, Kan.-based company chose Gardner, Kan., for its test because it was Embarq's smallest market and near qualified technicians.
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- advertising purposes
- Congress
- customer Internet history
- Edward Markey
- Embarq
- Gardner
- House Energy and Commerce Committee
- Internet service providers
- Internet subscribers
- John Dingell
- Kansas
- NebuAd Inc.
- online experience
- Overland Park
- Silicon Valley
- Subcommittee on Telecommunications and the Internet
- Thomas Gerke
- Web-surfing habits
- Web-Tracking Test Embarq Corp.
A startup is betting that people are tired enough of their cable and satellite bills to take a look at an alternative pay TV system that combines a number of different technologies to deliver programming.
Silicon Valley-based Sezmi Corp. has revealed a system that amounts to a way for phone companies and local TV broadcasters to team up for an end run around satellite and cable. Technical trials are starting shortly, with full-blown commercial trials in some markets, yet unnamed, later this year.