Redwood City

Conversations about innovation typically begin and end with megatrends: the invention of the microprocessor, the discovery of carbon nanotubes, Google's algorithms for Internet search. But some of the most important advances are born deep inside the manufacturing supply chain and are never seen by consumers, even though they transform products we use every day.

Angry online subscribers who had their Web surfing habits tracked in detail are suing a Silicon Valley startup that created the technology and six Internet service providers that briefly used it.

The 15 customers who filed the lawsuit in federal court here Monday demand more than $5 million in damages and are asking a judge to turn the case into a class action representing tens of thousands of Internet subscribers.

Electronic Arts Inc. is turning to online games to boost its limited presence in Asia, the Asia president of the U.S. video game maker said Tuesday.

EA's main business in the West comes from packaged games software for consoles and personal computers, but online games are more popular in Asia, EA President for Asia Jon Niermann told The Associated Press in an interview.

"It's night and day," Niermann.

Niermann was attending the launch of "Need for Speed Undercover," which features a character played by actress Maggie Q.

The game is far from over. On Tuesday, Electronic Arts Inc. extended its $2 billion tender offer for Grand Theft Auto maker Take-Two Interactive Software Inc. for the fourth time, to July 18.

The $25.74-per-share offer, which had been set to expire at midnight Monday, remains unchanged, EA said. The world's largest video game publisher called the more than 48 percent premium to Take-Two's stock price before the bid became public in February "substantial."

Cable TV, phone and Internet service provider Charter Communications drew concern Friday from two congressmen and a privacy advocate over its plan to experiment with tracking its customers' Web use in collaboration with an online advertising firm.

Charter has told its high-speed Internet customers in four markets about the pilot, which will produce enough information for Web advertisers to target online advertising for individual customers based on their habits.

Cable TV, phone and Internet service provider Charter Communications drew concern Friday from two congressmen and a privacy advocate over its plan to experiment with tracking its customers' Web use in collaboration with an online advertising firm.

Charter has told its high-speed Internet customers in four markets about the pilot, which will produce enough information for Web advertisers to target online advertising for individual customers based on their habits.

RealNetworks is quietly introducing a version of Scrabble on Facebook, despite pledging to save Scrabulous, the wildly popular, unauthorized online version of the board game.

In recent weeks, Gamehouse, a division of RealNetworks, introduced "Scrabble by Mattel" on the social networking site Facebook. The game is technically available only to players outside the United States and Canada, though it relies on users to be honest about their location to make that distinction.