Paris

By Shiban Ganju

By Shiban Ganju

Last week I had the chance to participate in a BarCamp event in Paris organized by the Ogilvy team in France. I did a short presentation on social media for brands and then we broke out into two groups to talk specifically about microblogging and its business impact, as well as how to measure ROI for social media.

Microsoft said Thursday that it would set up research centers in France, Germany and Britain to improve its Internet search technology, describing the move as a vote of confidence in the European economy and in the company's ability to close the gap with Google.

Steven Ballmer, the Microsoft chief executive, said at a news conference here that the three "centers of excellence," to be based near Paris, in London and in Munich, would employ several hundred people all together.

Today is OneWebDay and today we’re taking a look at this year’s theme (participatory democracy online) through the lens of Ogilvy’s Paris office.  I recently spoke with Laetitia Attali, 360° Digital Influence Account Director in OgilvyPR Worldwide’s Paris office for her thoughts on how the web has shaped politics in her neck of the woods.

Today is OneWebDay and today we’re taking a look at this year’s theme (participatory democracy online) through the lens of Ogilvy’s Paris office.  I recently spoke with Laetitia Attali, 360° Digital Influence Account Director in OgilvyPR Worldwide’s Paris office for her thoughts on how the web has shaped politics in her neck of the woods.